From beginning to end, finding a new home to rent or lease can be a difficult and stressful journey. For a landlord finding a reliable renter takes time and the longer a place isn’t filled the less money they see. Showpads seeks to create a service that matches both dependable renters and landlords/property owners making the experience efficient and enjoyable for everyone. By creating a community of reliable users Showpads aims to create
a small but dependable and trustworthy network of renters, landlords, and realtors.
To create a mobile responsive website that helps match renters with realtors and agents with vacant homes that are perfect for the renters.
Role: UX Designer
Team Members: George Economou,
Tools: Sketch, Figma, Invision
Timeframe: 5 Months
Platform: Mobile Responsive Web
I began with surveys and interviews of both Renters and Realtors to lay the groundwork for research to identify and understand user trends and needs. Here's some of the things that both realtors and renters said:
During our renter survey one of the biggest issues found was the problem of time; renters often felt that getting in touch with realtors or owners was not efficient at all.
During our survey with realtors I saw the issue of time come up again. Realtors often felt that there was a lack of pre-vetting being done that the realtors themselves had to do on potential renters.
Understanding how other real estate websites operate gives a clearer picture on how to build a matching service. Being able to provide services that other competitors do not offer helps create a unique brand for Showpads.
Affinity Mapping allowed me to identify trends and highlight some of the more common pain points for our potential users.
User personas help paint a fuller picture by humanizing the problem and creating individuals that potential users can relate to. User personas also represent a majority of potential users interviewed. Many of the user traits, pain points, and needs that our two personas Tracy and Robert have our interviewees have as well.
Information from analyzing and organizing user research led me to
prioritize what kind of features users needed more than what they wanted.
The challenge here was keeping in mind the two different users and their own separate needs.
Creating a user flow helps to map out what a user may come across. User Flows also allow me to better organize Information Architecture by visualizing where a user may end up.
Sketching out ideas is the only way to truly get an idea what the user can see. It is a fast way to get basic prototypes tested and explore what ideas work and what does not. The goal here was to translate theory into something a bit more tangible and workable and place myself in the shoes of a user.
Moving from the physical to the digital space allowed me to create a basic usable clickable prototype and help finalize what features I could improve on.