Many major metropolises have seen explosive population growth that has far outpaced the ability to build and improve infrastructure. This means more commuters moving on the same busy city streets with only increasing lengths of travel time. With limited urban space and increasing density creating efficient transportation infrastructure is a challenge. But modern problems require modern solutions; enter the Boring Company a construction and tunneling firm that wants to help users
skip the congestion and literally tunnel
past the traffic. Our team created a
native application that would allow users
to use these subterranean highways. The
app would serve as an e-ticketing platform as well as help guide users to both the entrance and exit points of their journey.
To create a native iOS application that would serve as an
e-ticketing platform and efficiently guide users through
the Boring Company’s subterranean tunnel network.
Role: UX Designer
Team Members: Hann-Wei, Alan Li
Tools: Sketch, Invision
Timeframe: 2 weeks
Platform: Native iOS
I began with surveys to really ground the preliminary research and to investigate if there were any trends or anything surprising. Surveys were also used to help confirm information and create a baseline of quantitative data.
Here's what we found:
With the the Analysis and Surveys providing the foundations of the preliminary research, several user interviews were conducted in order to gather more qualitative data of commuters.
Our team collaborated in creating a comparison of other transportation focused services. A consistent theme across
the board was comparing public transportation infrastructure and the features that helped better communicate scheduling and updates.
With the first glimpse of human data a round of Affinity Mapping was complete in order to find consistencies and focus what features could help alleviate those issues.
In order to humanize the situation and to reinforce user centered empathy a persona was created.
Meet Jane: a reflection of the metrics and data gathered from exploratory research.
The journey map illustrates what many commuters, like Jane may
experience day to day across the greater Los Angeles area.
Jane is a makeup artist who has clients all over the greater Los Angeles area.
A long time client schedules for a rush appointment across town in Santa Monica.
During her rush to beat traffic, Jane forgets something critical: her clients favorite
eye shadow. She is forced to make another stop before seeing her client.
By the time Jane arrives at her destination she is stressed, late, and unable to
put out her best work.
Drawing out the story from the user’s point of view helps a designer visualize what it may feel like for a potential user.
The first sketches provided some of the basics of the visual language that I wanted to follow. Although crude they allowed me to construct a more complete picture of what Jane could be expecting to help her.
A Design Studio allowed the team to collaborate and quickly narrow down ideas. Starting with each team member’s designs the team was able to prioritize core features while trimming unnecessary elements. It also allowed the team to debate and defend
Testing came in the form of a low fidelity paper prototyping on a mobile platform. Users were then tasked to set up both a new account and their payment method.
A medium fidelity wireframe provided a cleaner understanding of the digital design. During this step features were further prioritized while design elements were improved. I discovered that some pages required to be split up because of the smaller size
The style guide focused on creating a clean design that
was easy to learn and use for a variety of potential users.
The vibrant yellow presents an energy that hints at speed and efficiency— core principles of the product.
The white and black create a contrast that is highly legible, and helps communicate information clearly.
Here it is!